ABOUT

THE BRAND

La Gea was born from the sun, salt and sea. With Brazilian flair and Italian perfume, the sunny couture brand reinvents the possibilities of beachwear in a pioneering and sophisticated way. After more than a decade living and working in high fashion in Italy, the creative director from Sergipe, Iran Costa, returns to his roots and consolidates his own brand. In addition to beachwear, he celebrates the powerful femininity of Mother Earth by transforming clothes into romantic visual poems for women who are always in search of the sun. Between prints and original embroidery, the nostalgic dialogues with the contemporary, while Brazilian handcraft meets European luxury, resulting in pieces that move and gracefully transition between the urban lifestyle and moments by the sea.
La Gea’s name carries history and meaning in homage to the Goddess Gaia, one of the greatest divine entities in Greek mythology, who personifies the Earth as a creative and maternal force. For this reason, lace with floral patterns and fabrics made from natural fibers, such as silk, linen and cotton, are the pillars of the collections, bringing the force of nature that inhabits our planet closer to the body.
With only four years on the market, La Gea is present in 19 states in Brazil and Dubai, becoming an essential part of the closet of those who make vacations a routine. In São Paulo, the flagship store located in Pinheiros, and Casa La Gea, a showroom in Jardins, combine refinement and comfort, inviting women to discover the summer that comes from within and find beauty in timeless details. In October 2024, the brand opened its second store in Shopping Cidade Jardim, one of the most renowned in the capital, presenting the sunny couture mood in every detail of the new space.

THE FOUNDER

With a solid career in Italy as the creator and style director of the beachwear line of a renowned international luxury brand, Brazilian Iran Costa returns to Brazil, his home country, to found his own brand: La Gea. After years of experience in the luxury market, Iran has acquired a deep knowledge that goes beyond product creation, also encompassing the construction of a desire for lifestyle in the face of resort wear, connecting with consumer behavior and anticipating trends.
At the helm of La Gea, Iran Costa brings his creative vision to build a brand that reflects his trajectory.
He played an important role in giving visibility to the beachwear line and expanding it globally, establishing a presence in strategic points of sale, such as Rinascente (Milan), Harrod's (London), and Bergdorf Goodman (USA), always focusing on the brand's positioning and the quality of each piece.
Years of expertise have given Iran a vast knowledge of the luxury market, from the care taken with each product to, especially, lifestyle, behavior and trend anticipation. The designer and founder of La Gea was responsible for giving visibility to the beachwear line and consolidating it in the four corners of the world, always in places of positioning and quality, such as Rinascente (Milan), Harrod's (London) and Bergdorf Goodman (USA).

THE SUNNY COUTURE MOOD

Sunny Couture is an invitation to stay where summer never ends. It is a state of mind that changes the way we see ourselves and the world around us. It is an invitation to an authentic, natural and radiant life. With each collection, La Gea celebrates the free woman who finds herself to be who she is, without filters or rushing. With her strong gaze, golden skin, light hair and soul in full bloom with the season, the La Gea woman does not follow summer, she carries it within herself. With each gesture, she effortlessly illuminates everything around her. She is the person who shows us the power of presence and the unique energy of someone who is sunny. In the city or by the sea, she transforms the world into her place of protagonism, building her own story and becoming the muse of her own scenario. The sunny couture mood is more than beachwear and resort wear: it is a way of living with intention, beauty and freedom. It is dressing to celebrate the present — with lightness, intensity and truth.

It's taking the Sun where you are, and looking for it at any destination.